MINI - Go For A Spin
To celebrate the launch of the 50th Anniversary Limited Edition MINI Camden and Mayfair we invited people to take one for an online test-drive over the content of their page. Once the user interacts with the banner their curser starts dropping miniature pylons wherever they go. The MINI then squeals out and weaves through the pylons as if it were a mini test track. When the user navigates out of the playable area the MINI honks it’s horn and circles the last pylon waiting for them to return. After the test drive users are encouraged to try a real MINI at a local dealership and to visit MINI.ca to learn more about the Camden and Mayfair.